Michael Saylor's Strategy has successfully closed a $715 million preferred stock offering, marking its strategic expansion into European capital markets. The Bitcoin treasury company continues its aggressive fundraising campaign to acquire more BTC, now tapping institutional investors across the Atlantic to fuel its accumulation strategy.
Strategy (formerly MicroStrategy) has secured $715 million through its latest preferred stock offering, expanding its capital-raising operations to include European investors for the first time. This marks another significant milestone in the company's relentless pursuit of Bitcoin accumulation under the leadership of executive chairman Michael Saylor.
The preferred stock offering represents Strategy's continued diversification of funding sources as it executes what has become the most ambitious corporate Bitcoin acquisition strategy in history. By opening its fundraising efforts to European institutional investors, the company gains access to a broader pool of capital and demonstrates growing international appetite for Bitcoin-focused investment vehicles.
This latest capital injection comes as part of Strategy's comprehensive plan to raise $42 billion over the next three years through a combination of equity and fixed-income securities. The company has dubbed this initiative its "21/21 Plan," which aims to raise $21 billion in equity and $21 billion in fixed-income instruments to purchase additional Bitcoin.
Strategy's expansion into European capital markets signals confidence in cross-border institutional demand for Bitcoin exposure. European investors have shown increasing interest in cryptocurrency investments, particularly as regulatory frameworks like the EU's Markets in Crypto-Assets (MiCA) regulation provide clearer guidelines for digital asset operations.
The company's stock has become a popular way for traditional investors to gain leveraged exposure to Bitcoin without directly purchasing the cryptocurrency. As Bitcoin's price continues to demonstrate resilience and institutional adoption grows, Strategy's model of using corporate treasury functions to accumulate BTC has attracted significant attention from both supporters and skeptics.
With this $715 million raise, Strategy reinforces its position as the largest corporate holder of Bitcoin globally. The company's treasury strategy has transformed it from a struggling business intelligence firm into a Bitcoin-focused investment vehicle, with its stock price closely tracking Bitcoin's performance.
As traditional finance and cryptocurrency continue to converge, Strategy's aggressive fundraising and accumulation approach may serve as a template for other corporations considering Bitcoin treasury strategies, though the sustainability and risk profile of such leverage-intensive models remain subjects of ongoing debate among market analysts.